Mobile Coupon Business Plan
A mobile coupon business using location tracking technology is proposed. In the business plan we have looked into the market, business model, stakeholders, technologies and usability issues.
Resumes:
Evaluation of Capital Investment Projects on Developing Karaoke Clubs (Case Study)
In my Business Finance course, we are asked to value two mutually exclusive capital investment projects: 1) Plant Karaoke Club (renting unused space) or 2) Beach Karaoke Club (create their own Karaoke pub). Average return on investment, payback period, IRR, WACC and NPV are used to evaluate the two alternatives. Sensitivity analysis is also carried out to access how sensitive the proposal is to external factors.
Marketing Proposal of Miniature Golf Course in Windsor (Case Study)
Two high school teachers, John Smith and Sandra Brown, prepare to open a miniature golf course after watching a miniature golf tournament on television. This report is to give a detailed analysis of the situation, analyze the consumer behaviour, decide on the target segment and develop the corresponding marketing plan.
::Executive Summary
::Table of Contents
::Report Content
::Appendices
Whitening Toothpaste Research
Several popular brands of whitening toothpaste are analysed.
::Presentation for viewing
::Presentation for download (.ppt)